The End of the Commission Chain
For decades, luxury travel has been shaped by commissions.
Layer after layer, agencies, OTAs, representation companies (now everyone is a representation company), all taking a share from what should be the most honest connection in hospitality: the relationship between a hotel and its guest.
At Luxury Quests, we believe this era has reached its end.
The Hidden Cost of the “Industry Standard”
We have been told that commissions are simply how the business works.
That intermediaries are necessary, that they create visibility and access.
But they also create dependency and distortion.
By the time a guest makes a booking, up to 40% of a hotel’s value may already be gone, consumed by representation fees, distribution cuts, and layered commissions.
Guests overpay.
Hotels earn less. Or raise their prices to unreasonable levels just to cover the cost of this machinery.
And both lose something more valuable than money: connection.
The result is a system that rewards those who shout the loudest, not those who deliver the deepest experience.
It celebrates exposure over integrity and quantity over quality.
And then we hear destinations complain about over-tourism.
But let us be honest … Who created that? It did not appear out of nowhere.
It was built by a model obsessed with reach, not relevance. A model connecting to millions of agents, all trying to sell by being louder than the next.
Even when they do not succeed – when there is no sale, no commission – the shouting continues online. And this noise does not fadewhen the agent stops talking; it lingers across the Internet for years, echoing long after the moment has passed.
Is that the voice of luxury? Or just the echo of a system that has forgotten its purpose?
The New Luxury Traveller
The traveller of today does not need a broker to find meaning.
They research, compare, read, and listen. Not to agents, but to stories that feel true.
They no longer follow convenience; they follow curiosity.
They no longer seek perfection; they seek emotion.
Luxury today is about presence, not price. And that truth cannot be sold through intermediaries.
Reclaiming the Relationship
We built Luxury Quests to return power where it belongs. To the hotelier.
Our model removes the layers between you and your guest.
No commissions, no algorithms, no dependency on who you meet at the next event.
We create visibility that is yours. A presence rooted in storytelling, digital intelligence, and human connection.
Through our editorial features, partnership campaigns, and direct B2C reach, your property is introduced not to agents, but to travellers who will one day walk through your doors — the ones seeking movement, silence, and authenticity.
And when you join our circle of Awaken Hoteliers, your property becomes a priority within our itineraries. The first choice for travellers whose values align with yours.
When profit returns to authenticity, integrity follows. What is earned directly is valued more deeply by both sides.
A Fairer Model for a Fairer Industry
Every commission percentage taken is a piece of independence lost.
Every middleman between the hotel and the guest weakens the story.
At Luxury Quests, we are changing that equation.
We dedicate the same annual investment hotels often spend on short-term visibility to long-term presence, building bridges that last.
No hidden cuts. No middle layers. Only a genuine, direct connection.
